iCool

company: iCool
location: USA
status: completed

Our assignment was to conceptualize and write a set of nationwide (USA) TV-commercials for iCool, a supplementation that alleviates menopausal symptoms. iCool is produced and licensed by DSM International.

This is a good example of one of our effective DR-type commercials, with scripted testimonials and several well-placed calls-to-actions.

  • concept
  • copywriting
  • script

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