company: NV
location: USA
status: completed

  • web copy
  • print campaign design
  • graphic design
  • media concepts
  • TV commercials

NV (pronounced "envy") was a new weight-loss product for the USA market, originally branded as "Hollywood's weight-loss secret" and promoted by former Playmate-of-the-Year winner and TV celebrity Holly Madison.

Key points of the campaign were a succession of large glossy magazine ads and a TV 30 commercial.

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