一切關乎專業

原思觀點

barbarians at the gate

Are we witnessing the end of branding power? The rise of online comparison shopping and instant online reviews has created a new and empowered consumer, who makes his choices based on product features, price and peer reviews. Has our love for brands died? Well, not so fast...

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wei wei hot potato

In Taiwan, an international phone call in English is seldom seen as a potential business opportunity. More common, it is experienced as a frantic problem, and the source of a mini-crisis in the office. In a culture where embarrassment is the highest punishment, an overseas call can be the Experience from Hell for the poor soul who fields the call...

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squeaky wheels

Trade shows are not as much about trade as they are about branding. The real trading usually takes place after the show when the dust has settled, through emails and follow-up contacts, but the show itself is all about being seen and being noticed. The competition is fierce; hence the pretty girls.

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什麼是「原思觀點」?

原思觀點不是個人部落格,我們想傳遞的是原思團隊對品牌規劃、行銷策略擬定等領域的專業觀點。為傳遞原汁原味的跨文化精神,原思觀點以英文呈現。

原思觀點作者

Luuk F. van Heerde生於荷蘭阿姆斯特丹,後遷至美國紐約從事品牌行銷規劃及專業文案,目前定居於台灣台北,從事專職品牌行銷規劃之前,具有豐富電視電影製作人經驗,同時也是知名劇作家,執筆超過100個小時的電視劇劇本。