21st century branding
The fall of the branding empire?
Changes in traditional consumer behavior and the often-touted “Death of the Big Brands” have created wonderful opportunities for smaller players to break into previously inaccessible global consumer markets. Yet many Taiwanese entrepreneurs are struggling to win the hearts and minds of their international clients.
This workshop examines these new opportunities and gives practical advice on what starting entrepreneurs can do to improve their chances in an increasingly global and interconnected marketplace.