how to make your popup a success
Running a popup shop can be a blessing or a curse. It can literally make or break your business and your budget. But a well-planned and properly executed popup store also offers enormous opportunities to launch your brand and to gain valuable business insights.
Polly Chen, former Business Development Director of the Huashan 1914 Culture Park and curator and mentor of many of the successful popup shops there, shares her knowledge and insight on how to run a successful popup shop with limited resources.