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A new way
of looking at
marketing and branding
Traditional branding and marketing still have their value, but in today’s fast-moving attention economy, many companies need something more integrated, more agile, and more practical to carve a direct route from idea to profit.
We understand what actually needs to be built: clear funnels, distinct campaign phases, conversion-focused assets that turn journeys into hard results. We build the continuous optimization loops that make success become a fixture of the future instead of a one-off occurrence. Continuous improvement, agile adaptations. Great stories that keep reinventing themselves.
Branding for Business Development (B4BD) by Look Right is a business-first, integrated branding and marketing solution for companies that need to move quickly and decisively with limited time and resources. It connects product thinking, positioning, design, content, and communications into one practical process, so ideas reach the market faster and with greater clarity.
Faster results
Develop strategy and execution at the same time to get to profitability sooner.
More efficient
Empowers your existing teams and assets instead of building everything from scratch.
Better alignment
Message, product, design and experience are perfectly aligned before launch.
More resilient
Decisions are tested against actual market needs earlier in the process.
"There are no boring stories.
Only boring storytellers."
Luuk van Heerde, founder and CEO of Look Right
57+
Completed Projects
See our clients
01. Finding Opportunities
We help you explore, develop and evaluate new business opportunities, based on realistic market demands and practical limitations.
02. Creating the story
We find your story, turning a mere idea into a workable concept framework that has relevance, customer appeal and potential for commercial growth.
03. Aligning all touchpoints
We start with a customer-centric view, defining the wants and needs at every touchpoint. Next, map the journey and develop all the required tools at the same time, ensuring perfect alignment.
04. Building assets
We design, write, produce, and deploy the full range of assets your story needs to perform—across platforms, channels, and touchpoints. From brand systems and campaign visuals to video, digital content, and conversion-focused materials.
05. On-the-go refinement
Even before deployment, we continuously keep improving everything from core messaging to collateral to strategy. Using an agile-based approach, we keep everyone engaged and in-the-loop, to ensure maximum results.
In summary, our UI/UX design services create user-centered digital experiences that are visually appealing and highly functional. Through rigorous research, thoughtful design, and meticulous attention to detail, we deliver products that exceed user expectations and help your brand stand out.
From Bulb to Brand
case in point: Raider
Raider was a typical Taiwanese family business. As an early success in the emerging ODM LED lightbulb manufacturing decades ago, its iconic chairman was now facing a dual crisis: a bottomed-out saturated market with falling prices and ever-decreasing demand, and the prickly matter of his succession.
The Challenge
Light bulbs were a classic commodity: interchangeable, price-driven, and function-focused. Now, his company had to pivot to integrated LED fixtures that differentiated through design, brand, and user experience, and Raider’s new products had to become part of a curated consumer environment.
The three children who took over the chairman’s role had to pivot the company to prevent it from sinking. They had to create in-house design capabilities, explore new manufacturing and sourcing options, manage inventory for a multitude of new SKUs. It is no wonder they never got around to marketing and branding.
Our solutions
We vertically introduced customer-centric thinking as the company’s new DNA. We created iconic product stories which were expressed through design, identity and packaging, allowing Raider to become a category captain, managing assortments, shelf layout, pricing guidance, and replenishment for retailers.
We created a portfolio of easy-to-manage sub-brands and products, together with the necessary MarCom collateral to launch them in existing and new (international) markets.
From idea to resort
case in point: Five-Star Hospitality
High-end international hospitality projects require a strong brand strategy. Every design element and touchpoint must create an unforgettable guest journey that will turn casual visitors into brand ambassadors.
The Challenge
Our primary role is to create a unique story: a powerful narrative of the guest journey that includes site relevance, cultural meanings, history, geography, and the living environment. The goal is also practical: to align all parties to create a consistent product that can stand out in a competitive market and be profitable from the soft opening onwards.
Our solutions
As storywriters, we find the unique core story that gives relevance to the entire project. As experience designers, we know all the touchpoints in the guest journey and know how to activate them. We work closely with developers, architects, interior designers, brand portfolio managers and operational managers to ensure all parties are aligned with the narrative.
Green Pioneering
case in point: Green Flash
The mission: help build a green diesel (HVO) company in a country where renewable fuels are virtually unknown and where both relevant regulation and government support are absent. The state-owned oil company has a virtual monopoly and sells subsidized regular diesel to a traditional SME market that is only slowly becoming aware of sustainability and ESG. Impossible? Hardly.
The Challenge
create a viable and alluring brand identity. Become first-to-market and establish a foothold by approaching every sector with highly customized proposals. Jumpstart the legislative process by mapping out the regulatory landscape and approaching all key decision makers with solid value propositions.
Our solutions
We explored the market, analyze the challenges and obstacles, and adapted the brand identity before using it to build a flexible and lean MarCom strategy that was used to approach 800+ leads with sector-specific collateral. We used our agile approach – building the plane as we were taking off – to maximize the efficiency of Green Flash’ very small but dedicated local team and cramped time schedule.