A new way
of looking at
marketing and branding
Traditional branding and marketing still have their value, but in today’s fast-moving attention economy, many companies need something more integrated, more agile, and more practical to carve a direct route from idea to profit.
We understand what actually needs to be built: clear funnels, distinct campaign phases, conversion-focused assets that turn journeys into hard results. We build the continuous optimization loops that make success become a fixture of the future instead of a one-off occurrence. Continuous improvement, agile adaptations. Great stories that keep reinventing themselves.
Branding for Business Development (B4BD) by Look Right is a business-first, integrated branding and marketing solution for companies that need to move quickly and decisively with limited time and resources. It connects product thinking, positioning, design, content, and communications into one practical process, so ideas reach the market faster and with greater clarity.
Faster results
Develop strategy and execution at the same time to get to profitability sooner.
More efficient
Empowers your existing teams and assets instead of building everything from scratch.
Better alignment
Message, product, design and experience are perfectly aligned before launch.
More resilient
Decisions are tested against actual market needs earlier in the process.
"There are no boring stories.
Only boring storytellers."
Luuk van Heerde, founder and CEO of Look Right
57+
Completed Projects
See our clients
01. Finding Opportunities
We help you explore, develop and evaluate new business opportunities, based on realistic market demands and practical limitations.
02. Creating the story
We find your story, turning a mere idea into a workable concept framework that has relevance, customer appeal and potential for commercial growth.
03. Aligning all touchpoints
We start with a customer-centric view, defining the wants and needs at every touchpoint. Next, map the journey and develop all the required tools at the same time, ensuring perfect alignment.
04. Building assets
We design, write, produce, and deploy the full range of assets your story needs to perform—across platforms, channels, and touchpoints. From brand systems and campaign visuals to video, digital content, and conversion-focused materials.
05. On-the-go refinement
Even before deployment, we continuously keep improving everything from core messaging to collateral to strategy. Using an agile-based approach, we keep everyone engaged and in-the-loop, to ensure maximum results.
In summary, our UI/UX design services create user-centered digital experiences that are visually appealing and highly functional. Through rigorous research, thoughtful design, and meticulous attention to detail, we deliver products that exceed user expectations and help your brand stand out.
Green Pioneering
case in point: Green Flash
Our briefing was to create an impactful new company and brand identity that would become first-to-market in renewable fuels (HVO diesel) in Taiwan. We had to move fast, establish a strong foothold, and develop an agile business strategy that could be adapted to a very diverse and rapidly changing, brand-new market.
The Challenge
At the time, renewable fuel was an unknown commodity in Taiwan and relevant regulation and government support were nonexistent. The state-owned oil company had a virtual monopoly and sold cheap subsidized regular diesel to a traditional-minded SME market that was only slowly becoming aware of the importance of sustainability and ESG.
HVO renewable diesel was expensive, unknown and treated with suspicion – but it could provide a urgently-needed solution to the high cost of rapid fleet electrification and increasing ESG demands from international partners.
Our solutions
With only a small team, we created a convincing and alluring brand identity and developed the marketing collateral to educate the markets and turn ESG and sustainability into a strong value proposition for a wide range of users.
At the same time, we jumpstarted the legislative process by mapping out the regulatory landscape, starting a dialogue with all key decision makers and obtained ISCC certification. Our flexible and lean MarCom strategy was used to approach 800+ leads with sector-specific collateral.
From Bulb to Brand
case in point: Raider
Raider was a typical Taiwanese family business. An early success in the emerging ODM LED lightbulb manufacturing decades ago, its iconic chairman was now facing a bottomed-out, saturated market for bulbs and an ever-increasing demand for different LED products. The next generation leaders needed to pivot the company fast to prevent it from sinking – but how?
The Challenge
Light bulbs were a classic commodity: interchangeable, price-driven, and function-focused. Now, the company had to pivot to integrated LED fixtures that differentiated through design, brand, and user experience.
Raider’s next products would have to become part of a curated consumer environment, while the traditional LED market share had to be preserved to secure cash-flow and industry relevance.
Our solutions
We vertically introduced customer-centric thinking as the company’s new DNA and developed a brand-portfolio mentality. R&D priorities were brought into line with customer demands and new product stories were expressed through design, identity and packaging, allowing Raider to become a category captain managing assortments, shelf layout, pricing guidance, and replenishment for retailers.
We created a portfolio of easy-to-manage sub-brands and products, together with the necessary MarCom collateral to launch them in existing and new (international) markets. To ensure continuity, we turned the original brand into an “umbrella” brand, positioning it as a modern solutions-provider in the LED market instead of a traditional manufacturer.
From idea to resort
case in point: Five-Star Hospitality
High-end international hospitality projects require a strong brand strategy. Every design element and touchpoint must create an unforgettable guest journey that has the potential to turn casual visitors into brand ambassadors.
The Challenge
Hospitality projects require vast amounts of time and money. They are a strictly linear process without U-turns and do-overs. Every step has to be score-on-sight perfect, and all steps need to align perfectly to avoid costly mistakes and missed opportunities.
Right from the start, they need a powerful narrative that includes elements like site relevance, cultural meanings, history, geography, and the living cultural and social environment. This compelling story drives the process and aligns all parties to ensure a consistent product that can stand out in a competitive market and be profitable from the soft opening onward.
Our solutions
As storywriters, we create the unique core concepts that provide guiding relevance and that breathe life into the designed environment. We understand all the touchpoints in the guest journey and know how to activate them through multi-layered experiences.
We work closely with developers, architects, interior designers, brand portfolio managers and operational managers to ensure all parties are aligned with the mission from the start.